Services
Google Ads and PPC Management for Local Businesses
Google Ads gives a local business immediate visibility for high-intent searches. Managed properly — tight targeting, strong negative keywords, landing pages that match the ad, and conversion tracking — it produces measurable enquiries rather than expensive clicks.
Is this for your business?
- Businesses that need enquiries now while search visibility builds
- Companies running ads with no conversion tracking in place
- Owners whose budget disappears into clicks that never call
- Seasonal businesses needing to switch spend on and off
Most local ad budgets are lost before the click
Poorly built campaigns pay for searches that were never going to buy: job types you don't do, areas you don't serve, and people looking for DIY instructions or employment. Broad matching without negative keywords does this quietly and expensively.
The second half is the landing page. An ad promising one service that lands on a generic homepage wastes the click you just paid for.
What Bodhi delivers
Campaign structure
Campaigns and ad groups organised by service and intent, so budget follows the jobs you want.
Keyword and negative strategy
High-intent terms in, DIY/careers/wrong-service traffic out, reviewed regularly.
Geographic targeting
Your real service area, with bid adjustments toward the areas that convert.
Ad copy and extensions
Clear, honest ads with call, location and service extensions.
Landing pages
Pages built to match the ad, with one obvious next step.
Conversion tracking
Calls, forms and chats tracked properly before spend scales.
Local Services Ads guidance
Where available for your category and market, we'll advise on eligibility and verification requirements set by Google.
Reporting
Spend, leads, cost per lead and what changed — in language you don't need a certification to read.
How we work
- Step 1
Plan
Agree services, areas, budget and what a good lead is worth to you.
- Step 2
Build
Campaigns, tracking and landing pages set up together, not in isolation.
- Step 3
Optimise
Search-term review, negatives, bids and creative adjusted on a regular cadence.
- Step 4
Report
Monthly review of cost per lead and lead quality, with recommendations.
How success is measured
- Spend, clicks, conversions and cost per lead
- Lead quality feedback from your team
- Search-term relevance and wasted-spend reduction
- Return on ad spend where you can share job values
What it depends on
- Ad platform costs are set by auction and competition, not by us
- Local Services Ads availability, verification and screening are controlled by Google and vary by category and location
- Results depend on budget, competition and how fast leads are answered
Frequently asked questions
Spend less on clicks that never call
Book a free strategy session and we'll review your current campaigns, tracking and cost per lead.
Prefer to talk now? 845-372-5993 · Info@Bodhi-Digital-Marketing.com