Resources for Local Service Businesses
Practical tools and plain-language guides on local search, Google Business Profile, AI search visibility and lead follow-up. Use them yourself, or bring questions to a strategy session.
Latest articles
AEO & AI Search
Your Website Is Losing Customers to AI — Here's the 2027 Fix (and How to Spy on Whoever's Stealing Them)
Half your customers' searches never reach a website anymore. Here's what actually works heading into 2027, plus a 20-minute routine to find out who's eating your lunch.
Local SEO
How Many Google Reviews Do You Actually Need to Beat the #1 Contractor in Your Town?
Review count is the most under-managed local ranking factor there is. Here's the math behind the map pack — and the weekly velocity that closes your gap.
AI Workflows
How Much Revenue Do Missed After-Hours Calls Cost Your Business?
Most local service businesses miss a quarter of their inbound calls — and never find out what those calls were worth. Here's how to put a real dollar figure on it.
Local SEO
Your Primary Google Business Profile Category Is Probably Costing You Calls
One dropdown decides which searches you are even eligible for. Here is how to pick the primary category that matches how your best customers actually search.
Local SEO
Why Your Service Area Pages Don't Rank (And the Template That Fixes Them)
Swapping the town name in a duplicated page is the most common local SEO mistake we find. Here is the page structure that earns rankings instead.
Local SEO
Do Local Citations Still Matter in 2026? Yes — But Not the Way You Think
Citations stopped being a ranking lever and became a trust and AI-training layer. Here's what to keep, what to fix, and what to ignore.
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